January 2019
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What with a toddler in the house

…I am suddenly reading toy catalogues again. And I am increasingly frustrated by the pinkness, princessification and general gendering of toys. A post by Lauredhel at Hoyden About Town last year caught my eye, therefore, and I have been applying the Lauredhel’s Toy-catalogue Annex of the Bechdel Test ever since. With depressing results, I may add.

To play, try to find:

1. One or more girls, playing;

2. with no boys around; and

3. with something that is not related to domestic work, mothering, being sexy, or ponies.

Before Christmas I did a double take at an ad from Clas Ohlson in the paper. It contained about a dozen images of products, with only one person used for illustration. The person: A blonde girl of around 9 years with a skirt. The product she was advertising? This:

tool belt

It’s not even a toy, as such, they’re real tools, kiddie-sized.

I meant to save the newspaper page, but forgot. However, I got the Christmas catalogue when I bought muffin tins at CO the other day, and lo and behold, the same picture is used.

clasohlson1.jpg

Granted, on the catalogue page there is also a picture of some boys, but they are quite clearly advertising something else and not part of the same picture at all.

clasohlson2.jpg

The sad thing is that this should be so unusual as to warrant comment, of course. Also, surely a denim skirt is not the most practical choice of apparel for a wannabe carpenter? But who am I to dictate what carpenters should wear?